Last updated: 13/11/2025

This Privacy Policy explains how The Deal Board (“we”, “us”, or “our”) collects, uses, stores and protects your personal data when you visit our website, use our services or otherwise interact with us.

The Deal Board is a trading style of Hyped Agency Ltd, a company registered in England and Wales. We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and all other applicable data protection and privacy laws.

By using our website or providing your personal data, you acknowledge that you have read this policy.

1. Who We Are

Data Controller

Hyped Agency Ltd trading as The Deal Board

Clover House

John Wilson Business Park

Whitstable

Kent

CT5 3QZ

United Kingdom

Email: [email protected]

Telephone: 0330 828 1859

For the purposes of data protection law, Hyped Agency Ltd is the “data controller” for the personal data described in this policy. This means we decide how and why your personal data is processed.

In some cases we may act as a joint controller with our partners, or as a processor for another controller. Where this happens we will explain this clearly at the point of data collection.

2. Scope of this Policy

This policy applies to:

Visitors to our website at www.thedealboard.co.uk and any related pages or landing pages.

Individuals who enquire about, apply for, or use our services, including:

Property investors.

Deal sourcers and other professional partners.

Landlords and property owners introduced through our platform.

Individuals who receive our marketing communications or join our communities, such as our WhatsApp group or email list.

Anyone who communicates with us by email, phone, online forms or social media.

It does not apply to websites or services that we do not own or control. Those will have their own privacy policies.

3. What Personal Data We Collect

The type of personal data we collect will depend on how you interact with us. We may collect and process the following categories:

3.1 Identification and Contact Data

Full name.

Email address.

Telephone number.

Postal address (where relevant).

Business or trading name (where relevant).

3.2 Investment and Deal Preference Data

For investors, deal sourcers and landlords we may also collect:

Investment experience and number of deals completed.

Budget, preferred locations and property types.

Risk appetite, strategy (for example R2R, SA, buy-to-let) and timeframes.

Any information you provide in application forms, enquiry forms, call notes or questionnaires.

Notes from conversations or discovery calls to help us understand your requirements.

3.3 Transaction and Relationship Data

Records of enquiries, deals sourced, introductions made and fees paid or due.

Contracts, agreements, heads of terms and related correspondence.

Details of your interactions with us, including communications, support enquiries and feedback.

3.4 Technical and Usage Data

When you visit our website or interact with our content, we may automatically collect:

IP address.

Browser type and version.

Device type, operating system and settings.

Approximate location based on IP address.

Pages visited, time spent on each page and navigation paths.

Referral source and how you arrived at our site.

Interaction with our adverts and campaigns on platforms such as Meta, Google and others.

This data is usually collected via cookies and similar technologies. For more information please see our Cookie Policy.

3.5 Marketing and Communication Preferences

Your preferences for receiving marketing from us.

Records of consent given or withdrawn.

Engagement with our email campaigns, WhatsApp community or other communications.

3.6 Special Category Data

We do not intentionally collect special category data (such as health information, religious beliefs or other sensitive information) through our website or services. Please do not provide this information to us. If you do so accidentally, we will delete it where possible.

4. How We Collect Your Data

We collect personal data in a number of ways:

4.1 Directly From You

When you complete forms on our website or landing pages (for example investor applications, deal submission forms or contact forms).

When you book a call via an online calendar integration.

When you communicate with us by email, phone, WhatsApp or social media.

When you join our mailing list or WhatsApp community.

When you sign contracts or other documents with us.

4.2 Automatically

Through cookies and similar technologies when you use our website.

Via tracking pixels in our marketing emails that show us whether emails have been opened and links clicked.

4.3 From Third Parties

We may receive personal data about you from:

Advertising platforms such as Meta, Google, LinkedIn and others when you respond to our adverts.

CRM platforms or form providers that host our forms and funnels.

Referrals from partners, introducers or other investors who have your permission to share your details.

Public sources such as Companies House or other public registers where we carry out basic checks.

5. How We Use Your Personal Data

We use your personal data for the following purposes:

To respond to enquiries and provide information about our services.

To assess applications from investors, deal sourcers and landlords, and decide whether to work together.

To match investors with suitable property deals and introductions.

To manage our relationship with you, including call scheduling, follow ups, updates and support.

To administer and fulfil contracts, including issuing invoices and processing payments.

To send you marketing communications where you have requested them or where we are allowed to do so by law.

To operate, maintain and improve our website, funnels and marketing, including analytics, A/B testing and performance monitoring.

To maintain business records and comply with legal, tax and regulatory obligations.

To protect our business, including fraud prevention, dispute resolution and enforcing our terms.

We will only use your personal data for the purposes for which it was collected unless we reasonably consider that we need to use it for another compatible purpose. If we need to use it for an unrelated purpose, we will notify you and explain the legal basis that allows us to do so.

6. Lawful Basis for Processing

Under UK GDPR, we must have a lawful basis for processing your personal data. Depending on the context, we rely on the following:

6.1 Consent

When you submit an enquiry form or opt in to receive marketing, newsletters or join our WhatsApp community.

When you agree to the use of certain cookies and tracking technologies (see our Cookie Policy).

You can withdraw consent at any time by contacting us or using the unsubscribe link or settings provided.

6.2 Performance of a Contract

When processing your data is necessary to enter into or fulfil a contract with you.

For example:

Assessing an investor application.

Introducing you to a deal.

Managing a sourcing agreement or other service agreement.

6.3 Legitimate Interests

We may process your data where it is necessary for our legitimate interests, or those of a third party, and your interests and fundamental rights do not override those interests. These include:

Operating and developing our business as a property deal sourcing and introduction platform.

Communicating with you regarding deals or services that are relevant to your stated preferences.

Analysing website and marketing performance to improve our services and user experience.

Preventing fraud and protecting the security of our systems and data.

Establishing, exercising or defending legal claims.

Where we rely on legitimate interests, we assess the potential impact on your rights and use only what is necessary and proportionate.

6.4 Legal Obligations

We may process your personal data where we are required to do so by law, for example:

For tax, accounting and financial reporting purposes.

To respond to lawful requests from public authorities.

To comply with anti-money laundering or other regulatory requirements, if applicable.

7. Who We Share Your Data With

We may share your personal data with the following categories of recipients:

7.1 Internal Group

Staff and contractors of Hyped Agency Ltd who need access in order to perform their roles.

Access is restricted to those who need it.

7.2 Investors, Deal Sourcers and Landlords

Where you are an investor, we may share relevant details with deal sourcers or landlords in order to present and progress a deal, and vice versa. For example:

Sharing an investor’s name and contact details with a deal sourcer once that investor has confirmed interest in a deal.

Sharing a landlord’s property details and contact information with a qualified investor.

In these cases, each party usually becomes an independent controller of the data they receive and will have their own privacy policy.

7.3 Service Providers (Processors)

We use carefully selected third party service providers who process personal data on our behalf, for example:

Website and landing page hosting providers.

CRM and marketing automation platforms.

Email and SMS delivery services.

Calendar and booking tools.

Cloud storage and productivity software.

Analytics and advertising tools.

We only share the information necessary for them to provide their services and we ensure appropriate contracts and safeguards are in place.

7.4 Professional Advisers and Authorities

We may share data with:

Lawyers, accountants, insurers and other professional advisers.

HM Revenue & Customs, regulators, law enforcement agencies or other authorities where required by law.

7.5 Business Transfers

If we sell, merge or restructure our business, your data may be transferred to the new owner or entity as part of that process. We will ensure that your rights continue to be protected.

We do not sell your personal data to third parties for their own marketing.

8. International Transfers

Some of our service providers and partners may be located outside the United Kingdom and the European Economic Area (EEA). This means your personal data could be transferred to and processed in countries which may not provide the same level of data protection as in the UK.

Where this happens, we will ensure that appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement approved by the ICO.

Other equivalent safeguards permitted by UK GDPR.

You can contact us for more information about the specific safeguards used for any international transfer relating to your data.

9. Data Retention – How Long We Keep Your Data

We will keep your personal data only for as long as reasonably necessary to fulfil the purposes we collected it for, including to satisfy any legal, regulatory, tax, accounting or reporting requirements.

In general:

Enquiry and application data is kept for up to 24 months after our last meaningful contact with you, unless you become a client or partner.

Contract and transaction records are kept for up to 6 years after the end of the relationship, in line with legal and tax requirements.

Marketing data is kept until you unsubscribe or object to receiving marketing, or for a maximum of 2 years after your last interaction, whichever is sooner.

Call notes and internal communications may be kept in line with the above periods where required for our records.

Where we no longer need your data, we will delete it or anonymise it so that you can no longer be identified.

10. Marketing Communications

We may use your contact details to send you marketing communications about our services, deals, events or content that we believe may be of interest, based on:

Your explicit consent, where you have opted in.

or

Our legitimate interest in promoting our services to existing or prospective business customers.

You can opt out of marketing at any time by:

Clicking the “unsubscribe” link in any marketing email.

Replying STOP or following instructions in SMS communications.

Contacting us at [email protected].

Opting out of marketing will not affect important service communications such as contract updates, deal progress or essential notices.

11. Cookies and Tracking Technologies

We use cookies and similar technologies on our website to:

Make the site function correctly.

Remember your preferences.

Analyse website traffic and usage.

Measure and improve the effectiveness of our marketing.

Some cookies are strictly necessary, while others are optional and used only with your consent.

For detailed information about the cookies we use and how you can manage your preferences, please see our Cookie Policy.

12. Data Security

We take appropriate technical and organisational measures to protect your personal data from accidental loss, unauthorised access, misuse, alteration or disclosure. These include:

Secure servers and encrypted connections where appropriate.

Access controls and authentication for systems that store personal data.

Limiting access to your data to those who have a genuine business need.

Regular monitoring and review of our security measures.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we do our best to protect your information.

13. Your Data Protection Rights

Under UK data protection law, you have the following rights in relation to your personal data:

Right of access – to receive a copy of the personal data we hold about you.

Right to rectification – to have inaccurate or incomplete data corrected.

Right to erasure – to request deletion of your data where there is no good reason for us to continue processing it.

Right to restrict processing – to request that we suspend processing in certain circumstances.

Right to object – to object to processing based on our legitimate interests or for direct marketing.

Right to data portability – to request that we transfer your data to you or another organisation in a structured, commonly used and machine readable format, where applicable.

Right to withdraw consent – where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at [email protected] or write to us at the address in section 1. We may need to verify your identity before actioning your request.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully:

Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Website: www.ico.org.uk

Telephone: 0303 123 1113

We would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first if possible.

14. Automated Decision Making and Profiling

We do not make decisions about you that produce legal or similarly significant effects based solely on automated processing.

We may use limited profiling, for example to prioritise certain investor criteria or preferences when matching deals, or to segment our marketing communications. This profiling does not have legal or significant effects and you can object at any time by contacting us.

15. Third Party Links

Our website may contain links to third party websites, plug-ins or applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

16. Children

Our services are aimed at adults involved in property investment and are not intended for children. We do not knowingly collect personal data relating to anyone under 18 years of age. If you believe a child has provided us with personal data, please contact us and we will delete it.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or for other operational reasons. The “Last updated” date at the top of this page indicates when it was last revised.

We encourage you to review this page regularly to stay informed about how we handle your personal data. Where appropriate, we will notify you of significant changes by email or by a notice on our website.