Last updated: 13/11/2025

This Cookie Policy explains how The Deal Board (“we”, “us”, “our”) uses cookies and similar technologies on our website, www.thedealboard.co.uk.

The Deal Board is a trading style of Hyped Agency Ltd, Clover House, John Wilson Business Park, Whitstable, Kent, CT5 3QZ.

For more information about how we handle personal data, please see our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us:

Make the site work properly

Improve performance and user experience

Understand how visitors use our website

Deliver relevant advertising

Cookies may be set by us (first-party cookies) or by third-party providers such as Meta, Google or Microsoft (third-party cookies).

We also use technologies similar to cookies, such as tracking pixels (e.g. Meta Pixel), tags, scripts and session replay tools (e.g. Microsoft Clarity).

2. Types of Cookies We Use

We use four categories of cookies:

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function. They cannot be turned off in our systems.

They include:

Session management

Form submissions

Page navigation

Security and fraud prevention

Examples:

Server/session cookies

Consent banner cookies

GoHighLevel system cookies

These cookies do not store personally identifiable information.

2.2 Performance & Analytics Cookies

These cookies help us understand how our website is used so we can improve it.

We use:

Google Analytics 4 (GA4)

GA4 tracks:

Page views

Time on site

User flow

Device/browser data

Referring sources

Conversions and events

GA4 may use first-party cookies such as:

_ga (user identifier)

ga<container-id> (session identifier)

All IP addresses within GA4 are anonymised.

Microsoft Clarity

Microsoft Clarity provides:

Click heatmaps

Session recordings

Scroll depth tracking

Interaction analytics

Clarity may collect device and behavioural data such as mouse movements, clicks, and page visits.

No sensitive input fields (passwords, card data, etc.) are recorded.

Performance and analytics cookies are only used with your consent.

2.3 Advertising & Retargeting Cookies

These cookies allow us to deliver personalised ads and measure their effectiveness.

We use the following platforms:

Meta Pixel (Facebook/Instagram)

Meta Pixel tracks:

Page views

Form submissions

Button clicks

Lead completions

Custom events such as “Apply for Deal Sourcing”

It allows us to:

Measure ad performance

Build retargeting audiences

Create lookalike audiences

Track conversions and optimise campaigns

Meta may use cookies such as:

_fbp

fr

Google Ads / Google Tag

Used for:

Conversion tracking

Retargeting

Measuring ad engagement

Common cookies include:

gclau (conversion linker)

2.4 Functional Cookies

These cookies enhance functionality and user experience, such as remembering preferences.

Examples include:

Chat widgets

Form behaviour (saving partial entries)

Interface customisation

These cookies may be set by us or by third-party tools integrated into the website.

3. Cookies Used by Our Key Third-Party Providers

This list may not be exhaustive because third parties may update their cookies:

Meta (Facebook/Instagram)

_fbp – identifies browsers for ad delivery

fr – advertising and retargeting

Google Analytics / Google Ads

_ga – user analysis

ga<container-id> – session tracking

gclau – ad conversions

Microsoft Clarity

CLID – identifies the first-time Clarity saw a user

ANONCHK – determines whether MSA user ID is anonymised

SM, MR, MUID – analytics, session recordings, and ad relevance

GoHighLevel (Underlying Funnel/Website Platform)

Session cookies

Form submission cookies

Necessity-level cookies for funnel/page function

A full cookie list is available upon request.

4. How We Obtain Your Consent

When you first visit our website, you will see a cookie banner. You can:

Accept all cookies

Reject non-essential cookies

Customise your preferences

Your choice will be stored for 12 months unless you clear your cookies earlier.

You can change your preferences at any time using the “Cookie Settings” link in the footer (if enabled).

Strictly necessary cookies cannot be turned off.

5. How to Manage Cookies in Your Browser

You can block or delete cookies at any time through your browser.

Here are links to popular browsers:

Chrome: https://support.google.com/chrome/answer/95647

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data

Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471

Edge: https://support.microsoft.com/en-gb/help/4027947

Blocking cookies may impact your experience or prevent parts of the site from functioning.

6. Third-Party Tracking & Data Sharing

We may share hashed identifiers or cookie data with advertising platforms such as Meta and Google for the purposes of:

Ad measurement

Conversion tracking

Audience creation

Campaign optimisation

All data shared is processed according to the respective privacy policies:

Meta: https://www.facebook.com/policy.php

Google: https://policies.google.com/privacy

Microsoft: https://privacy.microsoft.com/en-gb/privacystatement

7. Do We Use Cookies for Automated Decision-Making?

No.

We do not use cookies or tracking data to make automated decisions that have legal or significant effects on you.

8. Data Retention for Cookies

Retention periods vary:

Meta Pixel cookies: up to 90 days

Google Analytics cookies: 2 years

Microsoft Clarity cookies: 1 year

GoHighLevel cookies: session-based or persistent based on funnel actions

We will not retain cookie data longer than necessary.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation or our own practices.

The “Last Updated” date at the top tells you when it was last revised.

10. Contact Us

If you have any questions about how we use cookies or tracking technologies, you can contact us at:

The Deal Board (Hyped Agency Ltd)

Clover House

John Wilson Business Park

Whitstable

Kent

CT5 3QZ

Email: [email protected]

Phone: 0330 828 1859